I lead brand, the strategy behind it, the creative that expresses it, and the team that ships it.

Fifteen years in, I've built my career at the intersection most people pick a side of. I can set brand direction in an executive meeting, then art-direct the shoot, cut the video, and build the deck myself.

That range is why lean teams hire me. I've launched brand verticals from zero, revived a licensed collaboration that had been sitting unused for three years, and built an internal brand system that's still running nearly a decade later. I've written the crisis statement and shot the campaign in the same week.

The through-line: I want creative in the room during ideation, not after the decision is made. Most brand inconsistency isn't a design problem, it's an alignment problem, and it's cheaper to solve upstream.

Currently Senior Art Director & Creative Marketing Lead at Valley Forge Fabrics, working remotely for the past seven years.

• Best Booth Design: Most Creative Use of Product, HD Expo Las Vegas 2022

• Best Instagrammable Booth, HD Expo Las Vegas 2024

• Grew LinkedIn following 699% and Instagram 51% in under a year; organic

• Delivered the department 19% under budget in 2025 on a $300K+ plan, and 44% under on travel and entertainment, including $20K+ in documented vendor savings

• Held creative quality through a 67% team reduction by rebuilding workflows around AI tooling

• Contained a potential PR crisis within 24 hours

• Built a core values program still in company-wide use seven years later

• Launched two brand verticals from zero